Nike establishes policy to protect the Amazon and the climate
23 July 2009
The cattle industry is the largest source of deforestation in the world and Brazil’s main source of CO2 emissions.
Just a few short weeks after the release of Slaughtering the Amazon Nike has announced new standards for keeping leather made from Amazon destruction out of its shoes.
Following the release of our report, Nike contacted us because they wanted to work towards a new leather sourcing policy that didn’t contribute to the destruction of the Amazon or climate change. Now they’ll be adhering to those standards until there can be guarantees that none of the leather and other cattle products in Brazil are coming from deforested Amazon land.
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